NOW AI Bootcamp: All you need to know in one day about utilizing the most useful AI solutions for marketers and advertising
Austria (A) Four AI specialists from Austria and Germany spent a day describing how marketing and advertising professionals may profit from the most cutting-edge AI applications for text, photos, video, audio, websites, and presentations as part of interactive workshops.
Brands including ChatGPT, Midjourney, Dall-E, Runway, and Framer were virtually unknown just over a year ago. Even the most savvy marketers and advertisers had no idea that a genuine wave of AI would overtake us all a year ago. Currently, ChatGPT, Midjourney, Dall-E, Runway, and Framer are all the rage, but few people actually understand what these “AI helpers” can actually do or how to use them most effectively as marketers or advertisers. Exactly at that point did the one-day JETZT AI boot camp begin: At the Transponder event venue in the trendy Hotel Superbude in Vienna on October 4, 2023, marketers and advertisers learned how to exploit the new potential of artificial intelligence in a useful and time-saving manner.
Four interactive workshops with ties between them
The JETZT KI bootcamp was only one day long, in contrast to the normal JETZT conferences on digital marketing themes. The four connected, interactive workshops’ declared purpose was to show marketing, advertising, and communications experts how to use AI applications for text, photos, video, audio, and the production of websites and presentations to their advantage. The JETZT KI Bootcamp explicitly placed an emphasis on practical exercises to familiarize participants with the AI tools, as well as question and answer sessions to dispel any remaining ambiguities.
Maik Ignaszak (Wallek von Zitzewitz agency), Bartlomiej Kleczek, Georg Redl-Fortelny, and Julian Koßmann (TheVentury agency) served as the instructors at the JETZT KI Bootcamp. The campaign for the soft drink brand Afri Cola, which was created utilizing ChatGPT, Midjourney, Dall-E and Co., caused a stir outside of Germany in the spring of 2023. Maik Ignaszak is the creative director of the Hamburg advertising firm Wallek von Zitzewitz. Biteme.digital’s co-founder Bartlomiej Kleczek has experience with a variety of generative AI tools and previously spent four years working at T Systems Austria. Partner and art director at biteme.digital Georg Redl-Fortelny has already implemented a number of AI tools into campaigns and market communication strategies.
In addition to assisting startups and established businesses with growth and scaling difficulties, Julian Koßmann, a growth hacker and software developer at the innovation firm TheVentury, also shares his expertise in workshops and lecture series at technical institutions and universities. Overall, the JETZT KI Bootcamp gave the 65 participants knowledge that they could use right away for their own ongoing and future projects. It also offered many tips and tricks for dealing with the difficulties that arise when using AI tools on a daily basis, including those crucial agreements that AI tool providers have entered into but which do not (yet) deliver the quality that is already standard with other providers.
aids new businesses as well as those that are already established with growth and scaling difficulties. He also shares his insights through workshops and lecture series at technical colleges and universities. Overall, the JETZT KI Bootcamp gave the 65 participants knowledge that they could use right away for their own ongoing and future projects. It also offered many tips and tricks for dealing with the difficulties that arise when using AI tools on a daily basis, including those crucial agreements that AI tool providers have entered into but which do not (yet) deliver the quality that is already standard with other providers.
aids new businesses as well as those that are already established with growth and scaling difficulties. He also shares his insights through workshops and lecture series at technical colleges and universities. Overall, the JETZT KI Bootcamp gave the 65 participants knowledge that they could use right away for their own ongoing and future projects. It also offered many tips and tricks for dealing with the difficulties that arise when using AI tools on a daily basis, including those crucial agreements that AI tool providers have entered into but which do not (yet) deliver the quality that is already standard with other providers.
By the way, the JETZT KI Bootcamp will be repeated in the first half of 2024 with additional material on the most recent generative AI technologies.